Tuesday, July 24, 2012

I'm opening another store in BOSTON!!

 This is the big news I have been working on~
there is going to be a Maison Decor Boston!!
I knew I wanted a second location and one morning I woke
up and it just hit me that it had to be BOSTON!
 I started looking around for a storefront and I had a 
few things that I wanted, like a good location with walking traffic
as well as on street parking so people can run in and shop. 
 This tidy diamond in the rough
was just the ticket for me.
 Mr. Maison Decor is headed towards the shop,
 which is right next to the lamp post with the green 
SOWA flags.  SOWA means South of Washington Street, 
and it designates an area that is very up and coming~
its hip and artsy and super popular! 
Lets take a look inside the shop~
 Its half the size of my Malden store, and more than twice the rent, of course! 
I am working on the lease with the landlady right now, and she seems
 as nice as my Malden landlord! Inside there are very high ceilings, 
one wall of exposed brick, a kitchen sink (!) right in the middle 
of the store (great for paint brush cleaning), two large walls 
of unfinished plywood that I intend to white wash, 
as well as doing the same to the wood floors.
Its industrial chic now... but its about to become French Industrial Chic!!!
 A nice retail window box for displaying 
painted furniture and hanging chandeliers~
 Can you picture a linen or burlap style kitchen sink skirt here? And painted cabinets?
 I was just ecstatic!!! I got the approval of the landlady 
to paint my exterior facade in one of Annie Sloan's colors~ Florence Chalk Paint™!!
 Its a great teal green color that will look fabulous with the forest green window casings.
 The steps might get a stencilled riser...so many ways to call attention
 to the newest store on the block.  I have to get creative as it is not ideal for signage, 
so window signage and color are going to be my tools of choice to 
get the word out to the neighborhood in a classy but whimsical style.
 After meeting the landlady we walked two blocks
 and had dinner at Gaslight.  It is a lovely french restaurant, 
and this is the same room Tom Cruise and Cameron Diaz 
filmed a scene from a movie they did here last year~pretty cool!
 French bread, french plates, french food~and a couple of drinks were in order!
 Now I bet you are wondering why on earth I would want to open another store 
when I just opened my first one....well it all has to do with this 
remarkable Annie Sloan Chalk Paint™. I have the greatest faith in the growth 
of this company based on the product itself...and then there is territory to be claimed....
just like when the settlers went out and staked their claims.  
The most adventurous got there first, right?  Well I wanted Boston, 
and I needed to stake my claim!! A big reason why Boston is 
so appealing is that I want to grow my own company, Maison Decor,
 and I want my family to join me in this endeavor~
so with all that, I am proud to announce that my son  Justin, 
 will be operating the Boston store. 
 He has lived in that neighborhood for years and it was the 
perfect choice for all of us~so wish us luck!! 



  1. Such exciting news -- the neighborhood sounds perfect!! Congratulations on your expansion!

  2. Congrats! That's so exciting! It would give me the heebie-jeebies just to imagine the rent, but I'm sure you'll do well. I love to see dreams come to fruition.

  3. Amy! How absolutely frickin' exciting for you AND for Boston! I'm delighted for you and your family.

  4. Wow that is fantastic - congratulations and how wonderful that your family is working with you. I cant wait to see the finished store I only wish I could see it in person!! Someday soon I promise.

  5. Congratulations Amy!!!!!
    So thrilled for you,Sarah and J...can not wait to see more of them and the new store front in Florence!
    Wishing you guys the best as you start on your journey together,
    Love and Light xxx

  6. Oh Amy this is fantastic news I was staring at the pictures knowing you was going to say chandeliers they are the perfect height for the luxury type. Its going to look amazing I wish I lived closer. Wishing you all the best in your new adventure. Tracy x

  7. Congratz on the new location and expanding your business. Amazing news.

  8. Whew! For a moment I thought you were going to try to run both stores yourself. That would be a huge undertaking! I'm sure that your son and his girlfriend are excited about this opportunity. Looking forward to watching the birth of this store too!

  9. WOW! That is so awesome Amy! I must admit, I thought you were crazy until I saw that your family would run the Boston store. Now it makes perfect sense. Congrats for jumping on the Boston scene. Great news...


  10. Wow, Amy, you are one go getter. I was wondering how you would run two stores in different cities. How nice that you have family to do it.

  11. You Go Amy!!! So glad you have the partnership with your son and his girlfriend. sounds like the perfect arrangement for this to work. Great job finding such a wonderful spot, you've got the talent and energy to accomplish this!!

  12. Oh my goodness. I am so happy for you. You have so much energy and do such beautiful painting. Congratulations! Paula Lusk

  13. That is such exciting news. The next time I am in the Boston area I will be sure to stop by.

  14. Wow, congratulations, I'm so happy for you! Everything is really falling into place with your business! It's wonderful you have such a supportive family.

  15. Wishes and Hopes,all the best for your family,faith in yourself is the best start....So lucky to be a Stocklist for ASCP, Florence will be a standout...I can see wide Burlap strips hanging as a back drop in the window...Boston is a great pick as it has the market nich that are perfect..Lucky....

  16. I love your new space. I'm a sucker for exposed brick. Congrats, and much success.

  17. Congratulations Amy! How exciting. Your store will do so well in Boston. I still have to get over to the Malden shop! :)

  18. Oh My Gosh! I did not expect that! You go girl! HA! It's all fabulous!


  19. I'm so happy for you. I wish you all the luck in the world! I know you will all be a great success. You go girl! You have the courage and tenacity to make it happen!

  20. You're a rockstar.....seriously Amy few people could do what you have done in such a short time...AMAZING!
    CONGRATS and wishing you nothing but the very best....HGTV are you paying attention?

  21. Amy,
    You go girl!!!!! Congratulations!! I wish I had your courage!

  22. I figured you were busy working on this when I hadn't heard from you in awhile. I think your son and girlfriend will have a great time with it. It looks like it will be a charming place. I love the name of that restaurant down the street....Gaslight...oh love that. Is the food as good as at the other place across the street? Can't wait to see how this store takes shape.

  23. How amazing!!! Good luck with the new and newer!! Wonderful!

  24. Hi Amy, talk about surprise! Wow, I can see you are soo excited and can't wait to see your 2nd shop come alive! It's so great to have your family as partners.. I'm sure you'll do really well! Perhaps this might be the beginning of something huge.. take care and have fun! Maryann

  25. So exciting! Congratulations on the new Boston location.

  26. Congratulations! Wow ~ what exciting news! I'm sure you will have much success at this location, too, Amy.

  27. I still can't believe this after reading it on FB but am so glad your son and his girlfriend are going to be running it. That is great! Don't want you to spread yourself too thin. What fun--you are quite the go getter. Good for you!

  28. Wow, when you get going you go all the way to Boston! Fun to have family involved. Good-luck.

  29. Amazing ! Congratulations ! You have hit the big time ! So happy for you.

  30. Wow, wow! Congratulations!!! If anyone can do it, it would be you. :) donna

  31. Congratulations, Amy! Good for you- you might as well be buying for two stores as one! Now to just be able to "keep up". Looks like you have a handsome son and friend there to help! xo Diana

  32. Congrats Amy!! That is fantastic and exciting. It is great that you have such get support!


  33. What do I win for not spilling the beans???
    Your new store rocks!

  34. Wow, so amazing! So happy for you. Congratulations.

  35. Holy cow! This is exciting! Wish I lived closer to see both your stores.

    Cannot wait to see what you do with this new store area!

  36. Wow, you are one gutsy (and tireless) lady! Congrats on the new store!

  37. Wow this is fantastic and a great opportunity for your son and his gf. I was thinking of your younger son working there but I forgot where he is going to college.

    It's like the new frontier but instead of going West you are going French. lol That's smart to conquer that territory. :)

  38. WoW !! I wish you and your family all the luck in the world, your son & his girlfriend have an exciting way ahead. You are on your way to many wonderful things Amy. Good luck to one and all. Mary

  39. Amy, my friend...you are exactly where you need to be and I could not be happier for you. Love the idea of family being involved and your son and girlfriend will do you proud I'm sure.

    Great space...great location in a wonderful town....watch out Boston, there is a new gal in town....or should I say two new gals, you and Annie!!

    Janet xox
    The Empty Nest

  40. EXCELLENT!!!! How exciting!!

  41. WOW is all I can say! You have a supportive family and it is in "all in the family" business which is very nice to read about. Wishing all a very successful adventure.

  42. Hi Amy,
    Congratulations! As I was reading the post I was wondering how you were going to be able to look after 2 stores. That is great that your son and his girlfriend will run the Boston store. Looking forward to the posts of the transformation of this new store. How much fun it is going to be to shop for more items to paint.

  43. Wow, yay for you. What a fabulous location and the space is perfect!

  44. Great place for a new location. My daughter lived in the South End and I loved visiting her.

  45. A HUGE CONGRATULATIONS to you and your entire family!!! I have been visiting your blog for several months now, and I thought that you should now how inspiring you are--your courage to make a reality of your design dreams makes this reader aspire to have a store of her own one day! So, thank you and, of course, BEST OF LUCK! XO

  46. I'm so happy for you Amy! And for your son and his girlfriend - they'll have so much fun! I don't know how you do it all!!

  47. WOW so exciting!! Congratulations it will be a wonderful family business. You go girl!!!

  48. Woooo hooooo!!!!! You go, Amy!!! I'm so thrilled for you! Congratulations, sweetie!!! :) How utterly fabulous that you'll be working with family on this new endeavor!

    Ummmm.....can I get your autograph now...? ♥

    xoxo laurie

  49. Wow!!! Holy Cow!! This is exciting, I know exactly where your new shop is!! Congratulations Amy, you've got your hands full, but if anyone can do it, you can!!!

  50. well how on earth did i miss this news? oh i know, i was out of town. yikes- i am over the moon for you!!! you're moving at the speed of light and i LOVE it! so very happy for you my dear friend. SO very happy.

  51. I am so so so excited for you and your family, Amy! Congratulations!


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